The opening of Beside Group's 1,400 m² multi-brand flagship in Riyadh's Kingdom Centre, curating the region's most ambitious collection of contemporary fashion, lifestyle, and design brands.
The Beside Group Riyadh flagship represents the single largest curated multi-brand fashion retail space in Saudi Arabia. Designed by a Madrid-based architecture studio in collaboration with Beside's in-house creative team, the 1,400 m² space is organized around seven distinct concept zones, each dedicated to a different lifestyle pillar: Contemporary Men, Contemporary Women, Premium Denim, Footwear, Accessories & Fragrance, Home & Object, and a 120 m² concept gallery hosting rotating brand installations.
Over 60 international brands are stocked, spanning mid-luxury European fashion, emerging Japanese streetwear labels, and artisanal North African and Levantine designers. The store also operates a private appointment suite for VIP clients and houses Beside's regional buyer office.
Since opening in Q4 2023, the Riyadh flagship has established itself as a cultural destination in addition to a retail venue, hosting eight brand launch events, four designer talks, and two capsule collaboration drops in its first year of operation.
A HIPAA-compliant telehealth platform offering on-demand access to licensed therapists, psychologists, and psychiatrists across Arabic-speaking MENA markets, with over 85,000 registered users.
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The launch of three new food and beverage concepts across Riyadh's premium hospitality districts — including a specialty coffee roastery, a contemporary mezze concept, and an artisanal bakery.
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