Modern school building with wooden details and gardens representing Consumer, Lifestyle and Education
INVESTMENT SECTOR

Retail & Food & Beverage

Lifestyle, hospitality, and education investments that enrich communities.

Modern school building with wooden details and gardens representing Consumer, Lifestyle and Education
SECTOR OVERVIEW

Enhancing the human experience through a diversified presence in fashion retail, food & beverage, and pioneering mental health education platforms.

The common thread is the quality of the experience delivered, whether the setting is a retail floor, a restaurant, or a learning platform. Each holding is managed for brand integrity and long-term customer trust rather than short-term footfall.

PORTFOLIO COMPANIES

Companies in this sector

Beside Group

Beside Group

besidegroup.com
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A leading multi-brand luxury fashion retailer with 150+ stores across the Middle East.

Brand Portfolio
Fred Perry
GEOX
PUMA
PINKO
Aape
Longchamp
Dr. Martens
DIESEL
Scotch & Soda
Paul Smith
A.P.C.
Noon United

Noon United

noonunited.com
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An experience-first food and beverage company, creating restaurants and cafés inspired by global cultures and building home-grown brands to lead across the MENA region.

Brand Portfolio
Pronto
It Caffe