2023
Beside Group Flagship Store — Riyadh
The opening of Beside Group's 1,400 m² multi-brand flagship in Riyadh's Kingdom Centre, curating the region's most ambitious collection of contemporary fashion, lifestyle, and design brands.
Project details
Retail
Beside F&B Riyadh Portfolio Expansion
The launch of three new food and beverage concepts across Riyadh's premium hospitality districts — including a specialty coffee roastery, a contemporary mezze concept, and an artisanal bakery.
- Year
- 2023
- Sector
- Retail
- Operator
- Beside Group
- Location
- Riyadh, Saudi Arabia
PROJECT OVERVIEW
Beside Group's food and beverage vertical expanded significantly in 2023 with the opening of three distinct dining and hospitality concepts in Riyadh. Each concept was designed to occupy a different position in the premium casual dining market and to build Beside's presence as a lifestyle operator rather than a pure retail group.
The first concept — Fold — is a specialty coffee roastery and brew bar on Al-Urubah Road, sourcing single-origin lots from Ethiopia, Colombia, and Yemen, and offering cupping sessions and barista training workshops. The second concept — Nashwa — is a 120-cover contemporary mezze restaurant in the Diplomatic Quarter, combining Levantine culinary traditions with modern presentation. The third concept — Atelier Bread — is a 35-cover artisanal bakery and café in the Al-Malqa district.
All three venues reached profitability within their first six months of operation.
PROJECT GALLERY
