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Dubai-based Beside Group is partner for a number of international fashions brands in the Middle East, including Diesel, Fred Perry Pinko and Scotch & Soda.
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DIESEL, the iconic Italian denim brand, provided fans in Saudi Arabia with the opportunity to meet some of the world’s most iconic players as AC Milan stars Calhanoglu, Conti, Cutrone, Paqueta’, Borini and AC Milan legend Daniele Massaro visited Diesel’s store on Tahlia Street in Jeddah. Diesel is the official style partner of the Italian football giant.