Company Profile

Over the past few decades, BESIDE has become the go-to partner for international brands Diesel, Fred Perry, Pinko, Scotch & Soda, and others thanks to our well-developed know-how of the Retail and Distribution sectors. This is evident through the success of our mono-brand stores as well as our franchising and wholesale network. We directly operate stores in the UAE, KSA, Kuwait, Bahrain, Qatar, and Egypt. Additionally, we distribute to franchisers and wholesale operators in 11 Middle Eastern countries through our dedicated showrooms in Dubai.


Hisham Bedier

MD of Beside

MD of Beside Group, the franchisee/distributor of several premium brands in the MENA region including Diesel, Fred Perry, Scotch& Soda, Pinko, Jigsaw and Carhartt, operating 100+ stores in 8 countries with 600+ employees and overseeing the operations, business development, marketing, buying & merchandising, logistics, admin, IT and IDD activities for both retail and wholesale.