Media KitMedia Kit
Logos & Brand Marks
Primary and secondary logo lockups in full colour, mono and reversed, for print and screen.
01
Primary Logo
The horizontal lockup, the wordmark and the standalone icon, in the cream that carries them on a dark ground.
Horizontal Lockup
The default mark. Use this everywhere the space allows it.
Vertical Stack
For narrow columns and square placements where the horizontal mark would have to shrink below its minimum size.
Wordmark
The name on its own, in Arabic and Latin, for lockups that already carry the icon.
Icon Only
The monogram on its own, for avatars, favicons and app tiles.
02
Colour Palette
Petroleum and gold as the primary pair, with the secondary range and the approved combinations.
Swatch Library
The full palette as a swatch file for Adobe and Figma.
Palette Reference
Every value in HEX, RGB, CMYK and Pantone, with the approved foreground pairings.
03
Typography
Montserrat for Latin, Cairo for Arabic — the two families the whole identity is set in.
Montserrat
The Latin family, in the weights the identity uses.
Cairo
The Arabic family, matched to Montserrat in weight and colour on the page.
04
Guidelines
Clear space, minimum sizes and the misuse rules, in the full brand document.
Brand Guidelines
The complete document: logo system, colour, typography, patterns and the misuse rules.